Saturday, August 10, 2013

Passion

I know this a blog about marketing and branding, but those are just tools.  Passion and and enthusiasm trumps them all.  You heard the old phrase, 10% inspiration, 90% perspiration.  It is a saying for a reason.  If you love something and it shows through your enthusiasm, marketing provides the roadmap that ensures maximum success.  In a world where there are truly very few legal moats to protect your business, the difference comes down to you.  If you have a natural passion for something, it shines thru.  Some people are blessed with a good understanding of who they are and what they want to do, others lament, I don't have a passion,.......

Let me tell you a story.  We were having dinner with friends, successful business owners, doing what they need to do to take care of the family etc.  but was lamenting that they did not have a passion, something they really loved, that they could turn into a business.  So we played a mind game.  We listed everything she loved if money or time were not obstacles (money and time are objections that kill most ideas before they can be born, set them aside).  She said, animals and 80's music.  So I said, open a animal boarding facility and play only the hits from the 80's in your store, and advertise as such.  She was stunned at how fast an idea that is potentially doable came out.  In our area, there are many baby boomers that love pets, and I can guarantee you that enough people will be intrigued enough to stop in and let her passion for animals do the rest.

Lesson learned, everyone loves something that can be monetized.

The other objection I get a lot, is I don't have the personality to own or run a business. Au contraire. Spend 30 minutes taking the Myers Briggs test. You will be delighted to learn there are many things you can do and be.

This test will categorize you into one of 16 personality types, or a blend of two, and will tell you where your passions lie.

They are (http://www.truity.com/view/types)




As you can see, there is a job, company, and career in there for everyone. Using me as an example,  I am a cross between an ENFP and a ENTP, and those who know me, know this is very accurate. 



I love new ideas, new ventures, love knowing what people do, and what inspires them.  I love to write (I have three blogs), love doing more than one thing at a time (all three blogs are so different), own three companies that have nothing in common other than things I like like (trading, solar, and marketing), but fit my personality.  Solar, appeals to my wanting to change the world, trading because it is different everyday, and yet you will never master it, and marketing, because I love connecting ideas and solutions to people who need them.

I share this with you as you have many things you can do that can personally and financially satisfy you. Once you get your arms around who you are, we can now start on building that business and that brand.  I will interweave personal stories from my business, my wife's, people I have consulted with, and observations to give you real and practical approaches and solutions.

Now go find yourself.







No comments:

Post a Comment